2009 is feeling blue

I don't know if it's something in the air or the water. But this particular hue of blue is apparently going to rock our worlds this year. It all started with Boudicca's Wode fragrance, which I probably don't have to introduce to you anymore. The spray can is a mixture of perfume/blue paint, the color of which does or doesn't disappear once you spray it - depending on how brave you were choosing a version.

The campaign was fantastic, featuring an ecstatic woman in a white shirt, covered with the blue substance. So imagine my surprise when I came across these pictures (to the left) of Belgian lingerie designer Murielle Scherre's latest campaign. She is known for het at-home photography and for posing in the images herself. I absolutely ADORE the look and feel of her most recent visuals: the blue wig, the hand covered in blue paint, and the blue brush strokes all over.

So my question is: will this be a trend? Covering body parts in (blue) paint? Is this the revival (or actually, was it ever really hip) of bodypainting? Is this the new tattoo?